How SEO Has Evolved Over the Years?

Are you very eager to know how SEO has evolved over the years? Every SEO company in India will surely want their clients to study this post to understand these changes.

1.      Prominence of Original Content

Every SEO company in India will acknowledge the growth of original, relevant, and quality content these days. Previously, the web world was accustomed to the plagiarized, duplicate, and irrelevant content publication. However, the arrival of the Google Panda update in 2011, put an end to the spammed content generation permanently. Eventually, this update has enabled the content developers to serve the viewers with informative and quality content.   

2.      Ban on Keyword Stuffing

One of the core techniques of the Black Hat SEO is keyword stuffing. At the very beginning, this unethical method was practiced widely to raise the website’s rank. However, the Panda update of Google has permanently brought an end to such a trend permanently. Now, SEO experts only deploy the ethical White Hat SEO techniques to raise the website ranking naturally.

3.       No More Link Schemes  

Previously, people used to derive plenty of fake and spam links to their websites. Ultimately, in the year 2012, the Penguin update of Google prioritizes the presence of natural or organic links in this link-building process. As a result, the trick to manipulate website ranking artificially has stopped greatly.

4.      Focus on Mobile  

People are increasingly using mobile phones to visit e-commerce websites or to read online content. This has raised the task of the SEO experts to develop the ideal mobile-specific content and also working on other modifications like reducing the loading time, improved user experience, and so on, to make the websites mobile-friendly significantly.

5.      Targeting Local

With time, Google has also started to prioritize the existence of local businesses in its search result. This has subsequently added one more Google ranking criteria which are hard to ignore. Consulting an SEO professional will help you to know more.

6.      Knowledge Graph Existence

The emergence of Knowledge Graph in 2012 has further revolutionized Google SEO. This graph provides a direct answer to the query of the users on a general topic.  No doubt, it has spared the effort of the viewers to browse every website. At the same time, affecting the organic website ranking.

7.      Voice Command

This newly introduced Google is gaining a massive response. This update tends to minimize the gap between the literate and illiterate users permanently.  As an SEO expert, you also have to concentrate on generating content that will be able to bring your website content up in the voice command query list of the users.

 

It is really interesting to study the gradual evolution of Google SEO. If you want to know more about such transformations, communicating with an SEO company in India will help you to know more quite elaborately. This will also surely urge you to join the SEO career which is presently witnessing significant growth. Currently, the global revenue size of the SEO industry is $68.26 billion. By 2030, it shall reach the market size of $157.40 billion.